That Ulchtar name just makes me think of sumerian goddess Ashtar - poor Starscream  =]
Must say  I completely discovered Bob Budiansky and the role he played in defining the character's names and profiles, as well as his role in the first comics issues. Transformers comics'adaptation in France was cancelled after 3 issues, the half-dozen of Marvel TF issues I own came from an import bookshop and are all post-issue #55, so I always thought Simon Furman was the original writer.